White paper

Wipro Searcha Engines And The Online Retailer The Unsynchronized Waltz

Multichannel
Participating Company: 
Wipro Technologies
Participating Analyst: 
ETM analyst

The Search engines such as Google, Yahoo and their kin play a vital role in the chaotic world of internet today. They provide internet users a way to find information that they are looking for online that is not navigable given the distributed and web like structure of information on the internet.