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This paper focuses on specifically on what a seamless customer experience means in the retail world. Though the focus is just on retail the basic framework can be applied to other lines of business as well. Retailers are increasingly focusing on creating a seamless customer experience. In the article titled “Creating the Seamless Customer Experience”, the authors indicate that a clear multichannel strategy is a requisite for seamless customer experience. They further indicate the power behind seamless customer touch points across various channels.