White paper

Leveraging POS as an In-Store Marketing Hub

Submitted by Rahela Craig on Thu, 09/01/2011 - 15:42
Multichannel, Point of Sale
Participating Company: 
Retail Anywhere

Point of sale’s role as a transaction-only device is being turned on its head. Retail leaders increasingly view customer satisfaction as the currency that feeds growth, and the POS as the hub of a comprehensive strategy for delivering the messaging and services that foster customer satisfaction, loyalty and increased revenue.

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Leveraging POS as an In-Store Marketing Hub
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Case study

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Rocky Mountain Chocolate Factory
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