White paper

Email Basic But Effective

Multichannel
Participating Company: 
MarketLive Inc
Participating Analyst: 
ETM analyst

These days, email is overshadowed by the bright hype of social computing. But despite the enticements of Facebook, YouTube and more than 100 million blogs, consumers still rely on email as by far their most frequent online activity. 91% of online consumers have used email, according to the Pew Internet Project, whereas social computing activities rate no higher than 36%.