White paper

You’ve crafted a highly dynamic, engaging email campaign…now what? Without a list to send it to, the email campaign is worthless. Acquiring addresses is as essential as creating a targeted message. So where do you start?
First, it’s important to understand the CAN-SPAM requirements for commercial email as well as how the definition of SPAM has changed over time. According to CAN-SPAM regulations, you must receive permission from your email recipient in order to send commercial or bulk email.