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On the web, your site is your business. Every slowdown or frustration felt by your customers will not be dismissed as an Internet problem, but will be experienced as a customer service issue that directly affects your brand. If you’ve already completed the Web Experience Challenge, you’ve acquired a sense of how your online business measures against the expectations you’ve established for it — and the kind of experience you want to provide to customers. Now’s the time to take your ability to deliver quality user experiences to the next level. The following checklist of action items come from the winner’s circle — they are the best practices embraced by the best businesses on the web. By adopting them as your own, you’re better positioned to drive online revenue and reduce the risk of customer frustration, lost sales and diminished brand image.