Sign In

Not a member?

Create User Profile now!

Point-of-sale: Are using these terminals high risk? http://bit.ly/cUgrcA

In Partnership with:

eMedia Center

Media & Research Partners

Audience

About Us

Clients

Contact Us

Close Me!

Title

Date

Copy

Search Engine Marketing
Performance Index
The Need For Ease
Optimizing Your Marketing
Behavioral Merchandising

Retail Essentials >> Multichannel Featured White Papers

Retail Assist: Time for change because retail is changing

Author : Retail Assist

As retail is changing, more now than ever before, Alan Morris advocates a new way for retailers to review how they plan their technology, to reflect and remain on the upside of market change. As an industry, we are driven more by change than by any other factor. Retailers no longer introduce new lines solely to reflect the four main seasons. Merchandising now takes place on a continuous basis, to keep the offer fresh, relevant and customer-centric. So how should a retailer’s IT strategy accommodate and serve that constantly evolving market?

0 Review

Don’t Let Wireless Detour Your PCI Compliance

Author : AirTight Networks

The Payment Card Industry Security Standards Council (PCI SSC) has published a PCI DSS Wireless Guideline which acknowledges that wireless is a clear and present danger to network security and those who collect, store or transmit card holder data must take steps to assure that it is secure, whether or not wireless is deployed in the cardholder data environment. Though the PCI DSS already included wireless security requirements, this is the first time that the requirements for wireless security have been described unambiguously for all cardholder data environments (CDE). Organizations which handle payment card data must take steps to secure the CDE against wireless threats including unmanaged and unknown wireless devices in the environment and must scan all locations. This white paper helps those organizations understand how the PCI DSS 1.2 wireless requirements apply to them, how to meet those requirements in a cost effective way, and how to secure your network and cardholder data

0 Review

Walk Around Wireless Security Audits – The End Is Near

Author : AirTight Networks

Without a viable alternative, wireless security auditors had to conduct audits by traipsing around a facility with a handheld scanning device — a time consuming and labor intensive activity. That practice is plagued by many drawbacks that greatly limit the effectiveness and efficiency of wireless security audits. Even with expensive commercial products, handheld wireless audits are cumbersome and error-prone. The use of free scanning tools only exacerbates the problem. And the man-hours and travel expenses incurred per audit negatively impact productivity.

0 Review

AirTight and Cisco WLAN Controller Integration Technical Brief

Author : AirTight Networks

To enable organizations to leverage their investment in Cisco Wireless LAN infrastructure, AirTight Networks delivers powerful integration capabilities with its flagship product, SpectraGuard® Enterprise. This technical brief provides an overview of the integration between AirTight’s SpectraGuard Enterprise and Cisco Wireless LAN Controller (WLC) that operate with Lightweight Access Points.

SpectraGuard Enterprise’s industry leading wireless intrusion prevention (WIPS) protects the networks of global enterprises against all wireless threats, delivers policy compliance auditing and reporting and 24/7 performance monitoring and troubleshooting.

Cisco Wireless LAN Controllers are standalone, integrated or modular devices that simplify the deployment and operation of wireless networks, helping to ensure smooth performance, enhanced security, and maximum network availability.

0 Review

Intelligent Selling Just Got Smarter

Author : MarketLive

You want to be able to give your customers the best shopping experience every time they visit your site – so that they buy more and come back more often. Wouldn’t you like to be able to remodel your store to suit every shopper who enters it? Feature the most attractive merchandise as they browse? Show exactly what they want when they tell you what they’re looking for? Let them know when they should come back because you have new products that will interest them?

0 Review

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

Author : Sally Lowery Online Marketing Manager Bronto Software

As web analytics gains momentum, the question remains, “How do we make it actionable?” An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.

0 Review

Search Engine Marketing Striking the Right Balance

Author : MarketLive

Search is a dominant driver of eCommerce business. Fully 32% of online purchases start at a search engine; of those purchases, many are from new customers, with 53% of first-time buyers initiating their new relationships with merchants via search. But which search engine is right for your business – and what’s the right mix of paid and natural search investment?

0 Review

Venda Wilkinson Plus

Author : Venda Ltd

After a rigorous selection process we selected Venda because we felt they provided the best solution to our needs. We signed the contract with Venda in January 2007. By working closely with the Venda team we were able to launch our new Website in July 2007 with over 8,000 Sku’s. During this short period we agreed, developed and built the functionality.

0 Review

Venda Republic Merchant Case Study

Author : Venda Ltd

We faced a number of significant challenges when launching our transactional website and the Venda platform has proved itself extremely flexible and capable in helping us meet these challenges. Its strong SEO features have enabled us to reach new customers at minimal cost. The ability to make significant changes to the presentation layer of the site has enabled us to effect such changes entirely in-house – such flexibility is a huge asset to a fast-moving business like Republic.

0 Review

Title

Search Engine Marketing

Performance Index

The Need For Ease

Optimizing Your Marketing

Behavioral Merchandising