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  • Search Engine Marketing

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  • The Need For Ease

  • Optimizing Your Marketing

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1010data: Improving business-critical decisions

Author : 1010data

ETM’s Ali Klaver recently interviewed Jim Mattecheck, Vice President of the Retail Solutions Group at 1010data, about how you can improve business-critical decisions with 1010data. AK: “Jim, for those people who are just becoming familiar with what 1010data can do, perhaps you can run us through the main benefits that 1010data brings to retailers? What can you offer them? JM: “Thank you Ali, yes. 1010data offers the ability for a retailer to have a better business insight from their retail data. We offer a capability that hasn’t been around in retail for years and has been a source of many of the problems and that is—how do you mine and take care of the large amounts of raw T-LOG transactional data that comes from retailers?

So really what we offer them stems from the core problem of retailers today, and retail generates massive amounts of data which no one has really figured out how to quickly analyze, so that you’re proactive as a retailer.

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PCI DSS: How to walk the line

Author : AirTight Networks

Some organizations will tell you that PCI DSS is too complex; some say it’s an extremely weak standard, but is it still relevant and doing its job? ETM’s Ali Klaver addresses the issues, and some new wireless standards, with expert advice from Mike Baglietto (AirTight Networks) and Anton Chuvakin (Qualys).

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Leveling the playing field

Author : Aberdeen Group and GRM

Times are undeniably tough, but astute—particularly midsize—retailers can use this moment as an opportunity to gain a competitive edge over their larger competitors. Sahir Anand (Aberdeen Group) gleans ideas on how from Mark Pierce (MarketLive), Jason Marshall (Gaiam), and Erik Martinez (Peruvian Connection).

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Enhancing the digital customer experience

Author : Aberdeen Group and GRM

How do multichannel retailers respond to the state of customer demand in today’s economic climate? Sahir Anand (Aberdeen Group) discusses strategies for retailers to develop the next level of automation, digital customer synergies, and integration with Sally Lowery (Bronto Software), Jeffrey Max (Venda), and John Squire (Coremetrics).

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Ask the Expert Bronto Software

Author : Bronto Software

Are you adopting the best practices for email marketing? Prerna Mankad (GRM) asks DJ Waldow (Bronto Software) how retailers can optimize their email campaigns and draw more and more customers to their sites.

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Ask the Expert Avail Intelligence

Author : Avail Intelligence

Internet shopping offers online retailers an unparalleled opportunity to personalize their customers’ shopping experience and ultimately maximize profits. Prerna Mankad (GRM) finds out exactly how from Pontus Kristiansson (Avail Intelligence).

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BT Expedite In the Hotseat

Author : BT Expedite

“Multichannel” has become a retail buzzword. But how does it actually work in practice? GRM’s Rachel Allen quizzes Jason Shorrock (BT Expedite) and his client, John Bovill (Mosaic Fashions), on what multichannel retailing means to their companies, and what the future holds for clients and end users in the retail chain.

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Serving the Web Multichannel podcast panel discussion

Author : Sahir Anand Aberdeen Group

The web provides multichannel retailers with the greatest opportunities to reach their customers—but it also throws down the greatest challenges. Sahir Anand (Aberdeen Group) questions Brant Barton (Bazaarvoice), Jesse Goldman (Endeca), Matt Poepsel (Gomez), and Chuck Whiteman (MotionPoint), four leading online-channel developers, on how retailers can effectively utilize this space to provide better customer service and boost profits.

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Retail Essentials