Author : Sahir Anand and David Hatch
Aberdeen's January 2008 benchmark report Business Intelligence in Retail:A Best-in-Class Roadmap for Performance Improvement, revealed the difficulties related to data integration, cleanliness, and alignment of business processes to the metrics that drive effective planning and decision-making at the corporate network, stores, and other channels. This report focuses on the ability of retailers to tap into enterprise-wide Business Intelligence (BI), to improve the 360 degree-view of the customer, optimize financial performance, and remove enterprise-wide wasteful spending in the current recessionary global economy. Aberdeen will detail the ways by which enterprise-wide BI tools can be used by retail companies to improve customer knowledge, gain visibility across the enterprise, and understand drivers for financial performance.
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