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Aravindh Vanchesan
Steven Keith Platt

Retail Essentials >> Dynamic Digital Signage Featured Analysts

Steven Keith Platt Director Platt Retail Institute

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Steven Keith Platt is the Director of the Platt Retail Institute, an at-retail marketing research, consulting and analytics firm. PRI is widely regarded as the worlds leading expert in research and consulting to retailers, banks, media companies and other stakeholders in the digital communications network industry.

Aravindh Vanchesan Program Manager Retail Systems Unit Frost & Sullivan

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Aravindh Vanchesan is Program Manager, Retail Systems Unit, with the Frost & Sullivan North American ICT Practice. He focuses on monitoring and analyzing emerging trends, technologies and market dynamics in retail markets worldwide.

Instore Decision Making and the Transformational Impact of Digital Signage

Author : Steven Keith Platt

Steven Keith Platt critically examines the mantra that "70% of purchase decisions are made in the store," and looks at the role digital signage has to play in reaching out to customers. For a full list of Platt's studies and white papers, visit: www.plattretailinstitute.org/research4sale.html