Podcast

Jeremy Grunzweig, the Vice President of Operations for the Store Systems Group at MICROS-Retail, talks to GRM’s Ali Klaver about the challenges and benefits of multi- and cross-channel retail, and in particular how MICROS-Retail is bringing a very in-depth view to the retail sphere.

Jeremy touches on the difference between multi- and cross-channel retail, how a retailer can prepare itself to provide a cross-channel experience, the all-important aspect of ROI, and the technology components that can help businesses to succeed.