Podcast

In today's podcast, GRM's David Tran speaks to the Jeff Collard, President of digital signage software company Omnivex, to discuss the company's strengths of implementing a digital signage system can provide to organizations in the retail market.

We assess the costs, the one-to-one customer experience that digital signage can bring, consumer data accumulated from its software, and how companies can use this information to better inform their customers and increase sales revenue.

The innovative and interactive nature of digital signage means companies can create engaging marketing or product campaigns as Jeff describes the benefits of reduced operational costs, speed of campaign deployment and efficiencies, and the integration of other communication mediums with the system.