Podcast

GRM's Pinar Gencturk talks with Rob Culin, the Senior Vice President of Consumer Products at DemandTec about the challenges in the market today.

In this exclusive podcast, Rob talks about how mass marketing is quickly becoming ineffective with the individual shopper as they look for unique offers before committing their loyalty. The key to success is to determine the right products to put on the shelf, given that each store and each shopper has different needs-and technology plays a large part.

In order to answer this need, DemandTec had created an Shopper Insights solution which enables shopper segmentation to become a driver of the multiple scenarios-not one solution for each segment, but rather a weighted view on the assortment needs, based on segment preferences, true incrementalilty and store specific requirements.