Serving the Web Multichannel podcast panel discussion

The web provides multichannel retailers with the greatest opportunities to reach their customers—but it also throws down the greatest challenges. Sahir Anand (Aberdeen Group) questions Brant Barton (Bazaarvoice), Jesse Goldman (Endeca), Matt Poepsel (Gomez), and Chuck Whiteman (MotionPoint), four leading online-channel developers, on how retailers can effectively utilize this space to provide better customer service and boost profits.