Cutting Edge Customer Loyalty

Aberdeen data reveals that currently 65% of retailers lack fully-automated loyalty process tools at the Point-of-Service (POS) The inadequacy at the POS indicates that there exists a "large customer service process and technology gap" at the focal point of customer service in retail. Considering that the store environment still retains the highest share in sales volume for a multi-channel retailer, this shortcoming directly undermines the ability of a retailer to harness long-term and profitable customer relationships. Summary here; full report can be accessed here.