Case study

When exclusive car dealer Autostrada Sport wanted to improve the luxury car buying experience, the company turned to digital signage to enhance their dealerships. Autostrada Sport realized that they had a great opportunity to use technology in their showroom and service center to improve the customer experience and reinforce the brands they represent.

Autostrada Sport is a multi-level dealer, with a grand showroom and a fully viewable specialty workshop for the repair and maintenance of Ferrari and Maserati cars. "We had seen digital screens in other retail environments and thought it could really add some visual interest to our facilities," said Olav Medhus."We wanted to do something really unique and futuristic that would complement the luxury brands we represent, while appealing to the level of clientele we are dealing with, "continued Medhus. For this audience, appearance is everything, so the signage throughout the facility needed to be polished, professional and eye-catching.

Autostrada Sport caters to their elite clients through various events, such as exclusive launch parties for new car models coming to market; race days, where car owners can take their automobiles out on the track; and vehicle customization and modification. The addition of digital signage to the dealerships is a great example of the commitment of Autostrada Sport and Autostrada to attaining their goal of providing the ultimate experience for their customers. "We at Autostrada Sport are proud to give our customers an experience, by delivering and maintaining Ferrari, Maserati and other exclusive cars, so it is natural for us to strengthen this experience with screens in our shops," said Olav Medhus, Managing Director, Autostrada Sport.