Whether shopping for a sweater at a major department store , making a plane reservation through a call center, or checking an account balance with a teller at your local bank, your customer experience is very important. So, is this any different for online customers?
Hardly. But believe it or not, some of the best-known companies in the world have mastered
and maximized, measured and manipulated their offline environments on a quest for maximum results, but have missed the point with their online channels. As different as the online world may seem by comparison, a fundamental truth remains exactly the same: if you make products and services hard to find, hard to buy, or create a poor shopping environment, customers won’t buy.