Dynamic Digital Signage (DDS) is here and here to stay.

"In the 1960s, an advertiser could reach 80% of U.S. women with a spot aired simultaneously on CBS, NBC, and ABC. Today, an ad would have to run on 100 TV channels to have a prayer of duplicating this feat. Adding a few Web sites would help, but not even the biggest new media conduits -- not Home Box Office, not Yahoo, not AOL Instant Messenger, not even X-Box -- is likely to ever match the ubiquity of the Big Three networks in their prime. ``Monolithic blocks of eyeballs are gone,'' declares Eric Schmitt of Forrester Research Inc.. ``In their place is a perpetually shifting mosaic of audience microsegments that forces marketers to play an endless game of audience hide-and-seek." 
- Eric Schmitt, Forrester Research, Business Week, "The Vanishing Mass Market"

"Given today's media fragmentation, we need to connect with our customers and reach them at various touchpoints." - Greg Ross, P&G MediaPos 

DDS has undeniably become a massive industry in its own right, which spans across every business vertical where there is the need to communicate a message to a targeted audience at a specific time. In an increasingly fickle and diverse global economy, DDS solution suppliers need to think on their feet when catering to the ever-changing needs of their clients. This applies right across the board, whether it is the government, retail, hospitality, corporate, healthcare, leisure, or transport sector.

Alongside our media partners, Global Retail Management has witnessed the explosive growth of DDS—an industry forecast to be worth $2.5 billion during the next couple of years. This Dynamic Digital Signage supplement will follow the developing storyline of DDS as it unravels by providing a “problem – solution” environment of the highest caliber.

Our mission at GRM is to provide education, thought leadership, and solutions whilst remaining vendor neutral and providing cutting-edge content from those on the front line, who include leading industry analysts, the top solution providers, and end users.

GRM Discussion topics:

• DDS: Content is King. Analysis of developments in Advertainment/Infotainment & Brand channels.
• Going green: Is DDS nothing more than a Trojan Horse?
• Software: What to look for? A Troubleshooter’s guide
• Employees: How can DDS work for my employees? Front of House V Back office.
• Deployment: High traffic environments, Queue Management, Maximizing Exposure
• Sweet Spot: Edge of Shelf V Point of sale? Trigger Marketing – Timing is everything.
• ROI: Measuring Return on Investment. Target audience engagement Fresh R&D!
• Interactive DDS: Value add-ons! Olfactory and Audio Marketing explained.
  Holographic, Touch-Screen, Through-Window, Gesture-Technology, Window surfing. ROI?
• Hardware: Network variations discussed, Audio & Visual innovations.
• Social Networking: Mobile Marketing – Going straight to hips, pockets and purses.