Instore Decision Making and the Transformational Impact of Digital Signage
By:
Steven Keith Platt
Steven Keith Platt critically examines the mantra that "70% of purchase decisions are made in the store," and looks at the role digital signage has to play in reaching out to customers. For a full list of Platt's studies and white papers, visit:
www.plattretailinstitute.org/research4sale.html